Magazine Analysis – Huck

Front page

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From Huck magazine, August/September 2017

Masthead Huck is in bold, black stylised font. The font is contemporary and similar to the fonts used in other independent magazines. The masthead is at the top, which is conventional. It is in the centre of a white box which is unconventional. The white box makes the masthead stand out and gives it a more contemporary feel

Skyline ‘The No Regrets Issue’ This shows the topic of the magazine and is in a black, serif font. This is unconventional.

Barcode, date and price The bar code is in a clear, easy to recognise space at the top right. This is unconventional, which makes the magazine seem more ‘indie’ and different from more popular, conventional magazines. The date and prices are next to it, which is a conventional place.

Main image The model is using direct address, which helps the reader achieve intimacy.

Cover lines Simple at the bottom of the page, only names. This shows some of the content that will be in the magazine, however they are only names. This could mean the magazine might be for a specific audience who would know these names, or a magazine for explorers.

Contents page

Related image
From Huck magazine, March 2008

Masthead A large masthead which says ‘The Front The Back’ which is an unconventional, modern masthead in a modern, sans-serif font. It shows the contents page shows everything from the front to the back. Another one says ‘Contents’ in lowercase, sans serif font which is modern, and it also says the issue number, which is conventional

Page Numbers The numbers are small and the same size as the article names, which is unconventional and does not make the numbers stand out.

Images Two images of feature articles, but no images feature a person which is unconventional. They contain images of a landscape and a painting, which relates to the contents of the ‘lifestyle’ genre magazine.

Article titles They are simple, minimal titles usually one word like ‘Music’ or a name, which is unconventional but makes it easy to read.

Columns They are in single columns, which makes it seem easy to read, but also unconventional.

House style A simple, sans-serif modern font and a bright but simple colour scheme of light blue and yellow. The blue ties in with some of the contents of the magazine, water sports.

Main article

From Huck magazine, February 2017

Headline ‘Off Grid’ is lexis of adventure which links to the the content of the article: living in Canada’s wilderness. The headline is in a stylistic sans-serif font which has military connotations, which links the the contents of the article.

Standfirst Smaller font than headline but larger than copy. In modern sans-serif font which fits with the Huck house style. Says about the article and uses a cliffhanger to pull the reader in.

Copy The copy is separated into two columns and also paragraphs. This is unconventional, which highlights that Huck is an independent magazine. It has an introductory paragraph alongside a standfirst which is in the same serif font and font size as the main copy.

Images Two images, which is unconventional cover one whole page, which is conventional. The images relate to the article. However, the first image of the model’s eyes are cropped out so there is no direct address, so no achieved intimacy with the reader

House style Simple black and white colour scheme which fits with the Huck colour scheme and their logo. Fonts are a blend of sans-serif and serif in the copy which makes it seem both educational and contemporary, showing the target audience of more educated people.

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