Time’s masthead is positioned in the centre at the top of the webpage. At either side, there is links to subscribing to a virtual newsletter and a subscription to the physical magazine, and then below that is a navigation bar, which is dedicated to articles separating them into eight categories. There is then a main image supporting a feature article, with an embedded video and long description in the centre, then two more articles and then a ‘The Brief’ section. This is vastly more populated than the Huck webpage, which is minimal and contemporary. The Time front page is modern, but has more conventional elements from mainstream magazine webpages – the amount of content that the user sees when first visiting the webpage.

The colour scheme is red, white and black, which is part of the Time house style and fits with physical copies of the magazine – same with the contemporary sans-serif fonts.

As the user scrolls down, there is much more than Huck’s continuous articles:

This shows that Time is a more commercial and conventional magazine, as it has more content, videos and advertising than Huck. The house style is continued, and the physical copy is advertised heavily.

The headline of the article is placed at the top, in the centre which links with the front page. Instead of an image, there is a video linking to the article, which is unconventional. As the user scrolls down, the video moves to the bottom right side of the page. The copy is in a contemporary serif font, which links to the target audience of more intellectual, older people. The house style stays the same. Unlike the Huck article, there are additional articles of other categories at the right side, which is conventional.